Biography - A Short Wiki
Founder of the eponymous global ad agency that created the so-called Chicago School of advertising.
He worked on signs and advertisements for his father and then worked as a journalist before deciding to go into the more lucrative advertising career.
His style of advertising preferred striking, emotion-filled images over text-filled explanations. For example, he created the iconic images of the Pillsbury Doughboy and the Marlboro Man.
How did Leo Burnett die?
On June 7, 1971, Burnett went to his agency, pledging to colleagues to work three days per week due to health problems. That evening, at age 79, he died of a heart attack at his family farm in Hawthorn Woods, Illinois. He is buried at Rosehill Cemetery in Chicago.
|Cause of death||N/A|
|Age of death||79 years|
|Birthday||October 21, 1891|
|Death date||June 7, 1971|
|Place of death||Hawthorn Woods, Illinois, United States|
|Place of burial||N/A|
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."Leo Burnett
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."Leo Burnett
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."Leo Burnett